triplicate

Personal · Who you are · New parents

Every baby photo, kept safe while you sleep (or try to)

New parents take more photos in a year than in the five before it, mostly at odd hours, mostly on one phone that's always about to run out of space. The app backs them up in the background, at full quality.

A mother holding a baby in a sling, with three photo frames of the baby on the wall behind her and a phone on a side table.

What you have, and where it lives

Usually one copy, in one place. That's the part we fix.

WhatWhere it usually is
Baby photos and videosBoth parents' phones, and grandparents' phones too
Birth certificate and hospital discharge papersA folder from the hospital, maybe a photo on a phone
Vaccination cardThe paediatrician's file and a card in the diaper bag
Hospital bills and health insurance claim papersEmail and a carry bag of receipts
Videos sent by familyWhatsApp, on whichever phone they were sent to

How it usually gets lost

  • The phone is full, so photos get deleted in a hurry to record a first step. Some of them were the only copies.
  • A phone slips into the bath or the bucket. It happens more often with a baby in the other arm.
  • The vaccination card goes missing just before a school admission asks for it.
  • Grandparents receive the best videos on WhatsApp, and their phones are the ones that get reset or replaced.

What we back up

You choose what goes up. Copy one stays on your phone or laptop; copies two and three go to two storage providers you choose, one of them on another continent (Mumbai or Hyderabad if your data must stay in India).

Photos and videos

From both parents' phones, in the background on Wi-Fi, at original quality. Nothing is recompressed.

The baby's papers

Photograph the birth certificate, vaccination card and discharge summary into a folder you've chosen to back up.

Hospital bills

Snap them with the bill scanner for the insurance claim and for tax time.

Grandparents' phones

Add them to a family account, so their copies of the videos are backed up too.

Family photos that outlive the phone How photo backup works in the app.

Good habits, with or without us

  • Make a 'Baby' folder for papers on one phone and back it up. Add each new paper the day you get it.
  • Ask the hospital for the discharge summary as a PDF as well as on paper, if they offer it.
  • Turn on backup on both parents' phones. Most families have the best photos on the phone of whoever wasn't holding the baby.
  • Print the recovery kit you get at setup and keep it with your other important papers. Your files are encrypted on your phone before upload and we can't reset your passphrase, so the kit is how you get back in.

How it works

  1. 1

    Pick what matters

    When the app launches, install it on your iPhone or Android phone and choose: photos, the folders you want, contacts, your mailbox. Nothing else leaves your phone.

  2. 2

    It runs on its own

    New photos and files are encrypted and copied in the background; email every few hours. Nobody has to remember.

  3. 3

    Get it back

    New phone, deleted file or lost laptop: restore everything, or bring back one document from version history.

What it costs

Prepaid, minimum ₹200 a month

You pay for the storage you use at the rates of the two providers you choose, with a ₹200 monthly minimum. Top up by UPI, card or net banking. No auto-debit, no card on file. Prices exclude 18% GST. How pricing works.

Join the waitlist

triplicate is in early access and the phone app is in development. Leave your email and we'll write when it's ready for you.

We'll only email you about the launch. No spam, no sharing.